S

SARU

Making Austria Feel Like Home

Built by an immigrant, for immigrants.
Right now we are listening — conducting 500 to 1,000 real conversations with immigrants across Vienna before building a single thing.
Because you deserve something built around you.

Read Our Story Follow the Journey
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The origin

It started with
plantain chips.

The first time I came to Austria, my family took me shopping at Zielpunkt. I walked every aisle looking for plantain chips. Then creamy crackers. Then cabin biscuits. Basic snacks I grabbed every day in Nigeria.

Just like every other supermarket in Austria, Zielpunkt had none of them. My mother said we would have to make a special trip to Prosi on Saturday — a different shop, far away — just for the things that felt like home.

I was a child. I did not have words for what I felt. But that moment stayed with me. And it eventually became Saru.

"If you are not from Austria, finding what feels like home is harder than anyone tells you. That gap is real. And it is what Saru is being built to close."

— The Founder of Saru
How we build

Design Thinking — From the Ground Up

We don't build first and ask questions later. We listen first. 500 to 1,000 real conversations with immigrants across Vienna before a single product is created.

01
Empathize
500 to 1,000 in-depth interviews with immigrants across Vienna. No agenda. Just listening.
Trigger → 500 interviews
02
Define
We map the patterns, score every pain, and write one clear problem statement.
Trigger → Validated problem
03
Ideate
20+ solution ideas generated and scored. The community tells us which matters most.
Trigger → Top 3 ideas
04
Prototype
We build the simplest version by hand and deliver it to 5 real people before anything else.
Trigger → 5 deliveries
05
Test
Did someone pay? Then we grow. If not, we go back and listen again. Every result is data.
Trigger → First payment
A real story

760,000 immigrants in Vienna.
Every one of them has a
plantain chips moment.

The moment you realise that the system was not designed with you in mind. The day you stand somewhere that should feel normal and feel completely invisible instead.

Saru is being built for every person who has had that moment. We do not yet know exactly what form it will take — because we are still listening. That is the point.

Follow the journey

We Are Building This Live

Every interview, every discovery, every decision — shared in real time on social media. Follow along from day one.

Stay close

Be the First to Know

When Saru launches — whatever it becomes — you will hear first. No spam. Just the real story.

Welcome to Saru. You will hear from us when it matters. Thank you for believing in this before it is finished.